2. Samsung's revenues accounted for 6.6% of Korea's GDP. Sales & Marketing case solution based on HBR framework By distinct and flexible strategy, Samsung raised its brand value to be ranked at 8th in integrand's Best Global Brands in 2013. The paper "Marketing Strategy for Samsung Company" is a good example of a case study on marketing. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the … Samsung Electronics Co.’s generic strategy and intensive growth strategies are similar to those of its parent company, the Samsung Group. It had strategic alliances with various global companies such as Sony, IBM, Microsoft, Hewlett Packard and Dell. It provides a detailed account of Samsung's marketing strategies to garner more market share. FINDINGS Following Are The Findings Of the Study On The Topic MARKETING STRATEGIES OF SAMSUNG With the passage of time use of sophisticated software tools- ERP, Trend Data, Qualitative field inputs will increase and as a result forecasting would be better. Summary of the Facts This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. An exclusive marketing research is employed to understand the market deeply whenever issue a strategy was effectively performed by Samsung. Samsung Electronics Global Strategies Case Solution. W. Xie and L. Helen, "A Case Study:Innovation strategy asse ssment of the leading smartphone companies," in Innovation Conference (SIIC) , Suzh ou-Silicon Valley-Beijing Inte rnational, 2013. This case Samsung Electronics in 2005 focus on Samsung Electronics (Samsung), the flagship company of Samsung Group, was the world's largest memory chip maker and Asia's biggest electronics manufacturer. However, Samsung cannot just reduce the prices because it has invested huge amounts in research and development, product innovation, human resource, marketing etc. There are wide varieties of mobile companies offering smartphones at quite low prices but still people prefer this brand. Well in this case reputation and experience counts a lot. The case examines the marketing strategy of Samsung in India. Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea’s largest company or chaebol and the world’s second largest conglomerate by revenue, leading several industries in the world. I. This association gave Samsung the much needed exposure and boosted its image worldwide. This case study describes how Samsung Electronics transformed into a world-class company and the strategic challenges it faces as it looks to sustain its success in both developed and emerging markets. The case examines Samsung's approach to product, pricing, distribution and promotion. Samsung Case Study 1865 Words | 8 Pages. The reason for this rank is because, competitors in the market offer similar features cell phones at half the price of Samsung. Such similarity is based on the unitary leadership that influences corporate strategic direction and competitive advantages of the conglomerate’s and its subsidiaries’ operations. In these ways, the marketing strategies implemented by Samsung boosted its image as a global brand and helped it establish as one of the top 3 players in mobile handset market. Samsung is there in the mobile industry from a very long time and is perfectly aware about […] The company received 7,679 utility patents through Dec. 11. 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