These cookies will be stored in your browser only with your consent. 2020 Tesla Model S Long Range Plus Now Beats Lucid Air . 2020. At the beginning of the pandemic, Musk had a net worth of $24.6 billion; and as of Dec. 15, his net worth had reached a mind-blowing $141.9 billion. Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE: OMC). Tesla shares, which are up more than 160% since hitting a 52-week low last June, now have a market value of $86.5 billion. Subscribe to Roadshow's newsletter for the latest car news and reviews, delivered to your inbox twice weekly. GWM planning new upmarket electric car brand to take on Tesla. The financial performance of the branded products or services, The role the brand plays in purchase decisions, The brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future. PayPal is one of the most trusted payment brands thanks to the work it has done to mitigate its customers concerns around fraud and to keep consumers’ money safe. Tesla’s performance in the awards indicates that the electric car company’s short but rich history is disrupting some of the most notable brands in the world. Research the 2020 Tesla Model 3 with our expert reviews and ratings. These cookies do not store any personal information. The business is in constant conversation with its customers, taking them on this shared journey. And oh, for perspective: in Q2 Tesla sold approximately 30,000 cars in China; GM sold 713,000, and in August Tesla sold fewer than 12,000 there; lets see how everyone else did: And for those of you … Twitter engagement podium crowns Tesla as number one automotive brand. Tesla Inc is a company that prides itself on breaking the conventional thinking of the automotive … © 2020 CNET, A RED VENTURES COMPANY. The stock, the subject of a years-long battle between skeptics and believers in Chief Executive Officer Elon Musk’s vision, has soared more than 600% in 2020. Tesla may have the biggest market cap in the automotive industry right now, but is the value of an carmaker determined by stock price alone? We also use third-party cookies that help us analyze and understand how you use this website. Other brands and industries have benefitted from the ‘Covid effect’, notably logistics which saw an average of 5% growth – UPS (#24), FedEx (#75) and DHL (#81) all saw positive brand valuation growth, as the logistics sector became more central to our lives … Tesla’s 22 percent valuation increase to $11.35 billion also nearly gave it a place on the 2020 BrandZ Top 100 Most Valuable Brands list, which is calculated by market researcher Kantar. Tesla's No.4 on brand value list for 2020. by Michael Strong | Jul 3, 2020. The report, released Tuesday, shows Tesla jumped three places to land in fourth place among automakers, with a 22% increase in its value since 2019. Toyota is still tops all automakers, including Tesla, on the 2020 BrandZ Top 100 Valuable Brands list. Toyota remains in first place ($28.39 billion) with two German luxury brands, Mercedes-Benz ($21.35 billion) and BMW ($20.52 billion), rounding out the top three. The ranking below is based on Brand Finance's Automotive Industry 2020 report. Tesla has re-entered the rankings at #40 with a brand value of US$12,785m, having last appeared in the Best Global Brands table in 2017. On June 10, 2020, Tesla's market capitalization surpassed those of BMW, Daimler and Volkswagen's combined marked capitalization. While Apple retained its top spot in the table, Microsoft’s increase in value this year (US$166,001m) means it has overtaken Google (#4) to reach the number 3 spot. Updated: 24 Nov 2020, 08:17 PM IST Subrat Patnaik, Reuters . “Reports like Interbrand’s Best Global Brands are important for companies to better understand how we’re being perceived in consumers’ hearts and minds,” said Mastercard Chief Marketing and Communications Officer Raja Rajamannar. The car company’s market value is hovering around $600 billion, and it will crown the year by being added to the S&P 500 on Dec. … The report, released Tuesday, shows Tesla jumped three places to land in fourth place among automakers, with a 22% increase in its value since 2019. The technology giant and online retailer is worth $415.8 billion by Kantar's reckoning, a rise of 32% fueled in part by the coronavirus' impact on online shopping. The Toyota marque was ranked as the world's most valuable car brand in 2020, with a brand value of roughly 28.4 billion U.S. dollars. Not only that, it has also built enormous liquidity by attracting and retaining a loyal following of retail investors. ALL RIGHTS RESERVED. To find out more about Tesla brand value, request the Tesla Brand Value Report. Edmunds also has Tesla Model 3 pricing, MPG, specs, pictures, safety features, consumer reviews and more. Tesla is accelerating the world's transition to sustainable energy with electric cars, solar and integrated renewable energy solutions for homes and businesses. The overall value of the table has increased to US$2,336,491m (up 9% from 2019). By Staff Reporter Dec 10, 2020. This year has been particularly difficult for those who are bearish on Tesla Inc., a favorite of individual investors. November 25, 2020 Now Worth Over Half a Trillion Dollars, Tesla’s Stock Rose Over 500% This Year Elon Musk's EV company could soon be worth more than Warren Buffett's Berkshire Hathaway. By clicking “Accept”, you consent to the use of ALL the cookies. Discussion threads can be closed at any time at our discretion. Business models have played a role in this success, with 62% of double-digit risers relying on significant subscription model businesses. 1 — and Tesla … Social marketing strategy - data source: Twitter, July 23 - August 19, 2017. Every other brand fell in value. Spotify (#70), saw brand value increase by 52% to US$8,389m – jumping 22 places in the ranking, while Netflix rose to #41 with a 41% increase to US$12,665m. As expected, social media and communication brands have fared well in the past 12 months, with Instagram (#19), YouTube (#30) and Zoom (#100) entering the rankings for the first time. At least one group believes so, and it thinks that Toyota is still No. The value for Tesla was €165 billion, the combined value for the 3 German car manufacturer's was €156 billion. Google has moved out of the top three for the first time since 2012. The 50 Most Innovative Companies By BCG ,The Boston Consulting Group. The base price of Lucid Air starts at $69,900, with an electric range of 406 miles. This website uses cookies to improve your experience while you navigate through the website. Our analysis revealed three fundamental priorities: “Leadership, engagement and relevance are three consistent themes we are seeing as brands try to navigate the rapidly changing business landscape.” commented Charles Trevail, Global CEO, Interbrand. The 2020 Best Global Brands ranking also saw the ‘Covid effect’, with global shop closures causing the brand values of Zara (#35) and H&M (#37) fall 13% and 14% respectively, with both dropping at least six places in this years’ ranking. For the uninitiated, brand value reflects the net economic benefit the brand owner would reap by licensing it in the open market. Elon Musk has made a fortune in 2020 as the CEO and a major shareholder of the electric car brand Tesla. Driving growth of the table is big tech. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We call them Iconic Moves. Founded in July 2003, Tesla, Inc. is an electric vehicle and clean energy company based in Palo Alto, California. Tesla, Inc × Lowest Cost Solar Panels in America Money-back guarantee Order Now Learn … Tesla cleaned house in the 2020 Kelley Blue Book Luxury Brand Image awards announced today. Share this article: Share Tweet Share Share Share Email Share. A $25,000 EV bearing the Tesla brand name would be a gut-punch to combustion-engine vehicles worldwide. The top ten brands accounts for 50% of the total table value this year. Challenges coming from new brands like Tesla, to non-automotive brands like Google and Apple. Tesla’s brand – its flag in the future – has driven demand and advocacy from its inception. Technology and tech platform brands now represent 48% of total table value versus only 17% in 2010. This category only includes cookies that ensures basic functionalities and security features of the website. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. What is notable is the fact Tesla is the only brand on the auto list that saw its brand value increase year over year. Ford, perhaps stung by unfavorable recent comparisons, was recently at pains to point out that its F-Series pickups make more money than all of Tesla. Average growth of technology and tech platform brands was 20%. American retail giant Walmart enters 2020’s top 10 ranking with an impressive brand value increase of 14% to $77.5 billion.The retailer’s recent success could be partially attributed to its growing strategic partnership with Microsoft—which currently sits in sixth place. Amazon was a top performer, ranking #2 and increasing brand value by 60%, with a valuation of US$200,667m. “Especially during these unprecedented times, when consumer behaviors have shifted and trust is more important than ever, these rankings are a way for us to better understand how we can best serve our communities.”. You also have the option to opt-out of these cookies. For a company that spends zero dollars on marketing, it is astounding to see how much public attention Tesla receive for their range of vehicles. Tesla is accelerating the world's transition to sustainable energy with electric cars, solar and integrated renewable energy solutions for homes and businesses. In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. New York, (October 20, 2020) — Amid a global pandemic with its significant impact on business in 2020, Interbrand has announced the brands that have fared best in its 2020 Best Global Brands ranking. The Luxury brands category of Kelley Blue Book’s 2020 Brand Image Awards was dominated by Tesla this year. By tapping into Microsoft’s cloud services, Walmart can now provide a digital first retail experience for its customers. While incremental change is still essential, it is no longer sufficient. Electric vehicle maker Tesla witnessed a staggering 64.9% growth in brand value compared to last year. The only other US automaker aside from Tesla to make the top auto brands list is Ford in fifth place, with a $10.07 billion value. Interbrand’s 21st annual report, The Decade of Possibility, analyses how the world’s leading companies are successfully navigating a rapidly changing business landscape. Be respectful, keep it civil and stay on topic. By Daniel | February 5, 2020 | Branding, Marketing. PayPal (#60), Visa (#45) and Mastercard (#57) have also risen in the rankings, 12, 10 and 5 places respectively. Tesla Inc CEO Elon Musk (Photo: Reuters) Tesla market value crosses $500 billion as shares surge six-fold this year 1 min read. Necessary cookies are absolutely essential for the website to function properly. Interbrand have over 30 years of experience delivering brand valuation analysis, having designed and led the world’s first brand valuation in 1988. We delete comments that violate our policy, which we encourage you to read. “They are the keys to unlock results in the current crisis, building customer confidence and business resilience. An all-electric vehicle, the Tesla Roadster is the quickest car in the world, with record-setting acceleration, range and performance. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results. The top 3 brands in the table (all tech) represent 30% of the value of the entire table versus only 16% in 2010. At a time of heightened anxiety and economic uncertainty, nothing matters more. Reserve yours today. The study values Tesla at $11.35 billion, using a formula that includes how consumers perceive the brand -- not just its market capitalization. Salesforce has seen explosive growth by listening to customer communities and celebrating them, rather than the product. Impacting a brand after these dates US $ 62,289m ) has broken into the top five for uninitiated. Thinks that toyota is still No as with the Initial Quality survey, Tesla began deliveries of the Model crossover. 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